Bajaj Mobility AG Unveiled as Pierer Mobility Rebrands; KTM to Cut 500 Jobs in Major Restructuring Push
Pierer Mobility AG has officially been renamed Bajaj Mobility AG, marking a major turning point in the corporate identity of one of Europe’s most recognized motorcycle groups. The rebranding comes amid a deep restructuring effort at KTM AG, which is set to lay off around 500 employees as part of a wider efficiency and cost-reduction program.
In a statement issued as part of a press release, KTM confirmed that the job cuts will largely affect salaried employees and middle management, describing the decision as “difficult but necessary” to reduce fixed costs and streamline internal structures. KTM reported a workforce of 3,794 employees as of December 31, 2025, meaning the planned reduction would represent a significant reshaping of its corporate staffing base.
The move follows a dramatic period for the company. KTM entered insolvency proceedings at the end of 2024, and company leadership now says the restructuring is aimed at securing what it calls a “successful new start” for 2025 and beyond.
CEO Gottfried Neumeister stated that the company is actively cutting complexity across operations, including a simplification of the model range, changes to IT systems, and reorganization of internal departments. One key change will involve removing an entire management layer to reduce overhead and speed up decision-making.
The company says it will continue to focus on its core Motorcycles segment, anchored by three key brands: KTM, GASGAS, and Husqvarna.
KTM’s press release also highlighted that 2025 saw several major divestments, including the sale of its bicycle business through the disposal of FELT Bicycles, along with the termination of CFMOTO distribution, and the sale of MV Agusta and the company’s X-Bow project—moves described as milestones in the company’s strategic refocusing.
Now operating with Bajaj Auto International Holdings B.V. as a strong majority shareholder, Bajaj Mobility AG signaled it has financial backing to support downsizing in Austria and across international operations.
Despite the corporate turbulence, KTM pointed to major motorsport achievements in 2025, claiming 29 championship titles, and expressed confidence that cost reductions will translate into economic improvements in 2026. The company also stated that customer and dealer confidence improved in late 2025, helped by faster-than-expected inventory reduction driven by renewed demand.
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